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StarTimes says it is committed to ensuring Nigerians enjoy the best of digital television at an affordable price.
It stated this in a statement on Monday
as it turned four. The theme of its anniversary this year is
‘Celebrating the hope of Nigeria’s TV’.
StarTimes said since it launched in 2010, its priority had been to help Nigeria to realise its digital migration goal.
The company’s Public Relations Manager
of the NTA-Star Network, Mr. Irete Anetor, said StarTimes was strongly
committed to ensuring that digital television was accessible and
affordable to all Nigerians.
“Currently, we have more than 1.8
million subscribers meaning that these homes have access to affordable
digital television; this, we are proud of and we hope to achieve more in
the coming months,” Anetor said.
So far, StarTimes’ digital television
coverage has reached 32 cities. The pay-TV service plans to cover 16
more cities and increase the digital television coverage of Nigeria to
80 per cent in the next couple of months.
The company’s PR manager said that StarTimes was spreading the reach of digital television access across Nigeria.
He said, “This is in line with our
commitment to ensuring that Nigerians enjoy the best of digital
television especially as we look forward to the 2015 deadline for
digital migration.”
He said, “By the deadline we hope we
would have realised 100 per cent digital television coverage of the
country. Our vision is to help Nigeria migrate successfully from
analogue to digital television, revolutionise the digital broadcasting
industry and provide service that is affordable and available to all
Nigerians.”
“Moreover, we were actively involved in
Nigeria’s broadcasting milestone when Jos, the pilot city for digital
migration, switched over to digital TV broadcasting; our system was used
for the switch over.”
Anetor also said that the organisation would not relent in providing rich content and quality service to its customers.
He said, “Prior to StarTimes’ entry into
the Nigerian market, the cost of pay-TV service was highly exorbitant
but we entered the market with a different variation of pay-TV so that
the average household can enjoy digital television.
“We introduced the new technology,
digital terrestrial television technology to the country. Nigerians can
confidently migrate into digital space with StarTimes as we provide them
with the latest technology in DTT operations – DVB-T2 technology -,
which will give over 80 channels of quality digital entertainment.
StarTimes’ target is for every household in Africa to have access to
pay-TV without compromises on the quality of technology as well as the
content provided.”
From 45 channels in 2010, StarTimes now
offers its subscribers more than 80 channels of news, music, sports,
cartoon, documentary, Nollywood, Hollywood and Bollywood movies and much
more.
The content of StarTimes, according to
Anetor, makes provisions for rich local content in accordance to the
National Broadcasting Commission’s regulations.
He reiterated that StarTimes would not
relent in its efforts to ensure that its customers get quality content,
saying, “We recently unveiled our new sports channel, Star Sport 2, to
meet up with the demands of our clients for more sports content,
particularly exclusive content.”
He added, “While the channel would be
offering a wide range of sports including soccer, rugby, tennis, car
race and extreme sports, StarTimes has the exclusive rights to air some
soccer competitions such as the Guinness International Champions Cup,
the European Qualifiers for UEFA EURO and the Ligue 1 matches. This
would be aired on the channel.”
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